More about me
Hey there! 👋
I'm Paul — a developer, technical product marketer and content engineer. Since 2005 I've moved from design and advertising into engineering, developer advocacy and, most recently, product marketing. Today I help developer-focused companies explain what they've built and why it matters.
Experience
Started on the documentation team for Mastra, an open-source TypeScript framework for building AI agents, then moved into product marketing — planning and running launches, creating technical content and managing social media, all in close collaboration with the engineering team and feeding insights back into the docs.
Planned and shipped product launches, built the Neon Twin local-development workflow for enterprise customers, and wrote technical guides and fast-turnaround, AI-focused thought leadership.
Built, demoed and wrote about tools across the stack, designed and delivered product-marketing campaigns, served on Smashing Magazine's panel of experts and guest-authored for The New Stack, while traveling the world ✈️.
Built demos and technical content focused on Postgres for JavaScript engineers, drove sign-ups through advocacy, and developed an external publishing strategy to expand reach within the JavaScript ecosystem.
Created content and demos to showcase new CockroachDB features for product launches, pairing digital storytelling with deep technical knowledge of distributed SQL to communicate product value to technical audiences.
Acted as Gatsby's sole developer advocate — engaging the community across Slack, Discord and GitHub, and building developer-focused demos, blog posts, tutorials and livestreams across the marketing, product and growth teams. (Previously Technical Content Writer, 2020–2021.)
Writing
From 2020 onwards I've been increasingly focused on technical writing, with articles published in Smashing Magazine, CSS-Tricks and The New Stack, as well as on the blogs of the companies I've worked at. The full archive lives at paulie.dev/articles, and I'm fairly active in open source over on GitHub.
Before tech
A long time ago I was a designer, but after a few years of pixel-pushing I realised code was just better. I spent years in advertising designing and building interactive campaigns — first in Flash, later HTML, JavaScript and CSS — and picked up a few awards, including a D&AD and a BAFTA.
In 2012 I co-founded super natural, a London digital production studio, and grew it from my kitchen table to a team of ten, working with brands like Channel 4, ITV and Netflix. In 2016, with JavaScript frameworks on the rise, I took the leap into React and never looked back.